LaHairCards Cowboy-Style (Marketing Advice): Saddle Up and Get Out There

May 18, 2025

Well now, partner, sounds like your business ain’t been flyin' off the shelves just yet. Let me lay it out for ya, cowboy-style, like a showdown in the middle of town square. Here’s what might be holdin’ ya back:

1. Low Traffic on the Trail

  • Ain’t no one stoppin’ by your storefront if they don’t even know it’s there. If your website’s emptier than a ghost town at high noon, that’s a mighty big problem.

Tip: Stir up some dust by ridin’ the social media range. Postin’ regularly, runnin' ads, and wranglin' attention on places like Instagram, Pinterest, or Facebook will bring folks to your doorstep. You gotta make some noise, or no one's ridin’ in.

2. No Wanted Posters

  • You gotta market your merchandise like they’re the most wanted outlaws in the Wild West. If folks don’t know about your business, they won’t be comin’ to your saloon for business.

Tip: Throw out some flyers—virtual ones, I mean. Email campaigns, social media shoutouts, or even gettin' some local influencers to give your goods a try. Let the whole town know you’re open for business.

3. Product Presentation Ain't Shinin'

  • If the goods in your window don’t look worth robbin’, folks are just gonna keep on ridin’ by. Your merchandise needs to be as clear and shiny as a sheriff’s badge, especially with all those custom options.

Tip: Show off any fancy options—colors, textures, the whole shebang. Have yourself some high-quality pictures and crisp descriptions that tell folks exactly what they’re gettin’. Maybe even throw in some finished examples to sweeten the deal.

4. High Stakes or Low Bounty?

  • Now, partner, have you checked the price on those products? If you’re chargin' too much or too little, folks might be thinkin’ twice about handin' over their hard-earned coins.

Tip: Take a look around town—see what the other folks are sellin’. Make sure your prices are fair but also let people know why yours are worth every last dime.

5. Tumbleweeds in the Checkout Lane

  • If your website’s harder to navigate than a maze of tumbleweeds, folks ain’t gonna stick around. And if it’s not workin’ on their fancy pocket gadgets (you know, mobile phones), they’ll ride off faster than a wild mustang.

Tip: Make sure your website’s as easy to use as ridin’ a horse down Main Street. Make the checkout process quick, and test it out on them mobile devices to ensure no one’s left high and dry.

6. Trust Issues in This Town

  • Now, people ain’t gonna spend their gold if they don’t trust the sheriff. They wanna see some reviews and know you’re the real deal. They also need to feel safe handin’ over their precious loot.

Tip: Show off some testimonials from happy folks if you’ve got ‘em. Put up secure payment signs and make sure your return policy is clearer than a desert sunset. Show the people they can trust you with their orders.

7. Product Ain’t Fit for the Posse?

  • Could be your products are fancy, but you ain’t got the right posse in mind. You need to make sure you’re barkin' up the right tree when it comes to who you’re tryin' to sell to.

Tip: Study the crowd. Make sure you’re offerin' up to folks who appreciate custom, handmade, unique work. Once you know who they are, tell ‘em exactly why your products are what they’ve been searchin' for all along.


Now, saddle up and get out there, partner. Make some noise, show off those items, and turn your website from a ghost town into a bustling frontier of sales.